JAPAN’S NO 1 HOUSEHOLD INSECTICIDE MANUFACTURER ENTERS MALAYSIA MARKET WITH SIX PRODUCTS
care and household insecticide products, is introducing its world class products to
Malaysia.
Nobuhito Hosaka, Managing Director of Earth Home Products (Malaysia) Sdn Bhd, a
subsidiary of EC said: “For a start, we are unveiling six home care and insect control
products in Malaysia. Many of these are top sellers in Japan and in the countries that
Earth Corporation products have been available. One of our flagship products is an
alcohol-free fabric deodorizer spray made from essential oils, which eliminate more
than 99% of bacteria and viruses, and repel mites.”
“We observed the anxieties over the pandemic as well as health concerns over insect
borne diseases like dengue, creating a demand for our range of household necessities.
These products help make the home environment a safer and healthier place for their
families.”
“Coupled with an affordable pricing strategy, we are confident our products will be well
received in Malaysia,” he added.
Earth Corporation has been established for 128 years since 1892 and is Japan’s
leading manufacturer of household pest control products, insect repellants, oral
hygiene, bath additives, air fresheners and deodorizers, as well as household
gardening supplies and pet products.
The company has been developing and supplying consumers with quality products for
more than a century, enhancing hygiene and comforts of daily living. Its R&D facilities
are state-of-the-art and develops over 100 new products annually, always striving to
stay one step ahead in the market.
Hosaka said: “A large variety of our products are market leaders in the respective
countries they are marketed in. In Japan, our household pest control products make
up more than a 50% market share (2018 figures) of the domestic market. This reflects
the trust and confidence of the discerning Japanese consumers in the numerous
products that we have introduced over the years.”
The six products which are retailing now at leading supermarkets in Malaysia are
marketed under different brand names. They are:
NATUCAIR Fabric Spray
A fabric spray that is made using Natural Essential Oils. It removes odours,
eliminates more than 99% of bacteria and viruses, repels mites and is 100%
alcohol free.
Comes in 3 Variants – Relaxing Purple, Sparkling Yellow and Pink Blossom.
Recommended Retail Price (RRP): RM 12.90
NATUCAIR Mosquito Repellent Air Freshener GelA natural non-toxic air freshener that repels mosquitoes too.
Comes in 3 Variants – Relaxing Purple, Lively Green and Pink Blossom.
Recommended Retail Price (RRP): RM 13.90
ARS Hoy Hoy Trap-A-Roach
Japan’s No 1 Cockroach trap with insecticide-free attractant bait made of
cockroach’s favourite food. Its ultra-strong wavy glue trap can hold up to 15kg in
weight. The house-shaped trap is specially designed to suit cockroaches’ habits
and hides away unpleasant sights of cockroaches caught on the glue.
Recommended Retail Price (RRP): RM 5.60
ARS White Cap Natural Cockroach Bait
100% natural ingredients. The bait is formulated based on the cockroach’s
favourite food and boric acid, a naturally derived active ingredient. It is capable
of eliminating a whole colony of cockroaches and effective up to six months.
Recommended Retail Price (RRP): RM 11.90
ARS Rat Glue Trap
The bestselling rat glue trap in Thailand! The sticky glue is ultra-strong and
odourless. Includes durable waterproof plastic trays in two sizes (one big tray and
two small trays).
Recommended Retail Price (RRP): RM 10.90
EARTH Air-Con Cleaner Spray
Simple, easy-to-use and effective! Simply point and spray. Earth Air Con Cleaner
spray has a powerful jet trigger nozzle for effective cleaning and helps to
suppress mold and fungus growth in between the cooling fins. It cleans,
eliminates bacteria and viruses as well as deodorises with a green tea leaf
extract smell.
Recommended Retail Price (RRP): RM 24.90
About Earth Corporation:
Established in 1892 in Japan, Earth Corporation (EC) has been enhancing consumers
lives for over 100 years. It strives to become a comprehensive manufacturer of daily
necessities by delivering comfort to consumer’s living through products that are one
step ahead. Produced using world class manufacturing processes and safety
standards, Earth Corporation’s innovative products are exported to over 55 countries in
the world. Its state-of-the-art R&D facilities develops over 100 new products annually.
The corporate philosophy “Act For Life” reflects its aim to be closely in tune with
consumers, delivering quality products and services for the safety and comfort of all,
whilst always “act to live” in harmony with the Earth.
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