ARE YOU ‘THE FACE OF HEALTHY BEAUTY’? 4 finalists selected in the third Semi-Finals held in Shah Alam
SHAH ALAM, 30 June 2019: Guardian Malaysia which is on a nation-wide quest to
find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ held its third
semi-final round in Shah Alam today for the Central region.
After a hard-fought semi-finals where each of the 25 shortlisted semi-finalists had to go
through challenges that display their aptitude and personality to deservedly earn the
title ‘The Face of Healthy Beauty’, four finalists emerged to progress to the Grand
Finals to be held in Kuala Lumpur on 27 July 2019.
The FOUR finalists from the Central region were:
1. Alwizah Al Yafii Binti Ahmad Kamal
2. Karyll Chee Kar-Yee
3. Nur Aimi Binti Abdul Ghani
4. Nurul Ezzaty Binti Hasbullah
Lawyer and mother of two teenage boys, Alwizah Al Yafii Binti Ahmad Kamal, 45, from
Kuala Lumpur, was very happy and very surprised to be picked as a finalist.
“I really thought I did not stand a chance against such an accomplished group of semi-
finalists who were so beautiful, so young, so confident with so much energy, from
different walks of life and who mostly held professional jobs. So this win was really
unexpected for me and I still can’t believe it. I’m so happy,” she said.
Alwizah said she wasn’t a ‘pageant’ person but she was a firm believer on being
healthy especially now when women say they don’t have time to keep healthy because
of work commitments.
“I want to be an ambassador for health and beauty because this is my passion,” she
added.
Alwizah who counts Tun Mahathir as her idol says like Tun she wants to keep on
working until she is in her nineties so keeping healthy is very important. And being the
oldest semi-finalist in the Central region she feels she is on her way to achieving that
goal.
Alwizah who didn’t have time to prepare for the contest due to her busy work schedule
and mundane duties as a mother also said that she applauded Guardian for conducting
this search because it shows that the ordinary women such as young working mothers
and working women can be healthy and beautiful as well.
“We are not superstars, movie stars or celebrities. We want to show that we are
normal women with normal problems and yet we can strive to be healthy and beautiful
at the same time.”
More personal details on these first four finalists can be found on the contest microsite
at https://theface.guardian.com.my.
The last semi-finals will be held in Kota Kinabalu Sabah on 7 July.
At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO,
South East Asia, Guardian Health And Beauty Sdn Bhd said: “This search for The
Face of Healthy Beauty is NOT a Beauty contest.
“In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy
way, and has a distinctive style and pleasant personality. She is someone with a
positive attitude, gives priority to being healthy first; and looks after her physical beauty
too.”
Each winner will sign a one-year contract as Guardian Brand Ambassador that comes
with RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to
give to a charity organization of their choice. They will be featured on the Cover of
Guardian’s Brand Catalogues and other collaterals and will receive products from
participating sponsors
Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand
philosophy and that this concept was borne from a consumer insight that good health is
the foundation of true beauty.
“We discovered that our customers believe that true beauty comes from a healthy
physical and mental state of being,” Soren said.
By focusing on this consumer need since its very first store at The Weld 52 years ago,
Guardian, has become the store to go to for health and beauty needs.
He said: “While these basic needs have remained, consumption trends have evolved
driven by changing lifestyles and economic circumstances. Health and beauty are no
longer as clearly defined as they used to be. They have been intertwined. Guardian
too, has evolved. From being the health and beauty store, our mission now is to inspire
our customers to live a healthy and beautiful life.”
“To achieve our mission, we have trained our team members to be beauty and health
care advisors, while continuing to offer the latest and most innovative health and
beauty products,” Soren added.
Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’
is open to all Malaysian females aged 18 years and above. Entries were submitted
online at https://theface.guardian.com.my.
Participants needed to upload a 30 second video of themselves indicating ‘Why they
want to be The Face of Healthy Beauty?’ or write in not more than 100 words why they
want to be The Face of Healthy Beauty.
One hundred (100) shortlisted participants will be selected to attend each semi-final to
be held at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah
Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each
region will attend the Grand Finals in Shah Alam on 27 July 2019.
In addition to the four winners, there will be eight category winners to be awarded by
sponsors. These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most
Youthful (Garnier), Most Expressive Eyes (L'Oréal), Most Passionate (Maybelline),
Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemmé)
Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for
their favourite finalist to win at the Grand Finals. The votes received for each finalist
will contribute towards 50% of the total scores at the Grand Finals. Customers can earn
more votes with purchases at Guardian. For one vote, no purchase is required; for 5
Votes, they need to purchase any item from Guardian and for 10 Votes, they need to
purchase any participating sponsor brands in a single receipt.
If that particular contestant wins in the Grand Finals, then she will do a draw to pick her
lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter. The selected
voter will be rewarded with RM500 worth of Guardian vouchers.
Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July
2019. QR codes will be placed in Guardian stores for customers to scan. After
scanning the QR code, they just need to answer four questions related to healthy
beauty. After answering, they will receive an instant voucher for their next purchase.
More details of the search, and the full terms and conditions for participation are
available at https://theface.guardian.com.my.
#guardianmalaysia
#FACEofguardianMY
find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ held its third
semi-final round in Shah Alam today for the Central region.
After a hard-fought semi-finals where each of the 25 shortlisted semi-finalists had to go
through challenges that display their aptitude and personality to deservedly earn the
title ‘The Face of Healthy Beauty’, four finalists emerged to progress to the Grand
Finals to be held in Kuala Lumpur on 27 July 2019.
The FOUR finalists from the Central region were:
1. Alwizah Al Yafii Binti Ahmad Kamal
2. Karyll Chee Kar-Yee
3. Nur Aimi Binti Abdul Ghani
4. Nurul Ezzaty Binti Hasbullah
Lawyer and mother of two teenage boys, Alwizah Al Yafii Binti Ahmad Kamal, 45, from
Kuala Lumpur, was very happy and very surprised to be picked as a finalist.
“I really thought I did not stand a chance against such an accomplished group of semi-
finalists who were so beautiful, so young, so confident with so much energy, from
different walks of life and who mostly held professional jobs. So this win was really
unexpected for me and I still can’t believe it. I’m so happy,” she said.
Alwizah said she wasn’t a ‘pageant’ person but she was a firm believer on being
healthy especially now when women say they don’t have time to keep healthy because
of work commitments.
“I want to be an ambassador for health and beauty because this is my passion,” she
added.
Alwizah who counts Tun Mahathir as her idol says like Tun she wants to keep on
working until she is in her nineties so keeping healthy is very important. And being the
oldest semi-finalist in the Central region she feels she is on her way to achieving that
goal.
Alwizah who didn’t have time to prepare for the contest due to her busy work schedule
and mundane duties as a mother also said that she applauded Guardian for conducting
this search because it shows that the ordinary women such as young working mothers
and working women can be healthy and beautiful as well.
“We are not superstars, movie stars or celebrities. We want to show that we are
normal women with normal problems and yet we can strive to be healthy and beautiful
at the same time.”
More personal details on these first four finalists can be found on the contest microsite
at https://theface.guardian.com.my.
The last semi-finals will be held in Kota Kinabalu Sabah on 7 July.
At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO,
South East Asia, Guardian Health And Beauty Sdn Bhd said: “This search for The
Face of Healthy Beauty is NOT a Beauty contest.
“In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy
way, and has a distinctive style and pleasant personality. She is someone with a
positive attitude, gives priority to being healthy first; and looks after her physical beauty
too.”
Each winner will sign a one-year contract as Guardian Brand Ambassador that comes
with RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to
give to a charity organization of their choice. They will be featured on the Cover of
Guardian’s Brand Catalogues and other collaterals and will receive products from
participating sponsors
Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand
philosophy and that this concept was borne from a consumer insight that good health is
the foundation of true beauty.
“We discovered that our customers believe that true beauty comes from a healthy
physical and mental state of being,” Soren said.
By focusing on this consumer need since its very first store at The Weld 52 years ago,
Guardian, has become the store to go to for health and beauty needs.
He said: “While these basic needs have remained, consumption trends have evolved
driven by changing lifestyles and economic circumstances. Health and beauty are no
longer as clearly defined as they used to be. They have been intertwined. Guardian
too, has evolved. From being the health and beauty store, our mission now is to inspire
our customers to live a healthy and beautiful life.”
“To achieve our mission, we have trained our team members to be beauty and health
care advisors, while continuing to offer the latest and most innovative health and
beauty products,” Soren added.
Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’
is open to all Malaysian females aged 18 years and above. Entries were submitted
online at https://theface.guardian.com.my.
Participants needed to upload a 30 second video of themselves indicating ‘Why they
want to be The Face of Healthy Beauty?’ or write in not more than 100 words why they
want to be The Face of Healthy Beauty.
One hundred (100) shortlisted participants will be selected to attend each semi-final to
be held at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah
Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each
region will attend the Grand Finals in Shah Alam on 27 July 2019.
In addition to the four winners, there will be eight category winners to be awarded by
sponsors. These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most
Youthful (Garnier), Most Expressive Eyes (L'Oréal), Most Passionate (Maybelline),
Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemmé)
Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for
their favourite finalist to win at the Grand Finals. The votes received for each finalist
will contribute towards 50% of the total scores at the Grand Finals. Customers can earn
more votes with purchases at Guardian. For one vote, no purchase is required; for 5
Votes, they need to purchase any item from Guardian and for 10 Votes, they need to
purchase any participating sponsor brands in a single receipt.
If that particular contestant wins in the Grand Finals, then she will do a draw to pick her
lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter. The selected
voter will be rewarded with RM500 worth of Guardian vouchers.
Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July
2019. QR codes will be placed in Guardian stores for customers to scan. After
scanning the QR code, they just need to answer four questions related to healthy
beauty. After answering, they will receive an instant voucher for their next purchase.
More details of the search, and the full terms and conditions for participation are
available at https://theface.guardian.com.my.
#guardianmalaysia
#FACEofguardianMY
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